The “selfie” first started as photo sharing sites such as Facebook, Instagram and Tumbler began to develop. This “selfie” phenomenon has taken over and even celebrities such as Justin Bieber and Kim Kardashian regularly post these photos and receive thousands of comments on their Instagrams on a daily basis. Studies have shown that the comments on your Facebook profile picture strongly affect an individuals perceived physical, social and professional attractiveness. The way an individual sees themselves in the mirror is different from how they seem themselves in a photo. Technology has enabled us to change our look and also mask our identity online. Even when a person posts a photo of you on social media, you can untag, delete or modify the photo to keep social presence more consistent with the self-image you want others to see. A profile picture or avatar has been incorporated into almost every social media site. This avatar is a way for people to present a certain side of themselves and also puts the person in control of their own image. A recent study showed more online photo sharing from people whose self-esteem is based on others approval, physical appearance and outdoing competition. “This infatuation with self image is only problematic when someone fixates or over-compares to their detriment, but that is not a function of the photos as much as the individual struggling with self-esteem,” says Dr. Rutledge. If you find yourself obsessing over the image and whether it is presented accurately online, Dr. Letamendi suggests limiting access to sites, especially ones that are prone to negative feedback. After reading this article, I thought about the Iphone application, Snapchat. The “selfie” is so popular, an app was created that allows users to take a one-time-open photo that can be shown for an allotted amount of time!