Rebecca Minkoff is an industry leader in casual luxury handbags, accessories and apparel. She believes fashion, like technology, is all about designing great products. She puts her products into “trial runs” which she calls the products “beta bags” and they endure a “wear-testing program.” Minkoffs team carry these upcoming seasons sample bags and collect feedback during a “wear-testing program.” The bags are then altered and changed based on the feedback. More recently, Rebecca Minkoff is combining the technology world and fashion world into one. Through a recent partnership with Stellé Audio Couture, she helped design an “audio clutch” — a Wi-Fi and Bluetooth-enabled mobile speaker that looks like a small purse. This isn’t the first instance of fashion and technology merging. There are jackets that have incorporated holes for headphones and even hats with speakers. With such a reputable designer, such as Rebecca Minkoff, entering the combined fashion and technology world, I think ‘Tech Couture’ will be an increasing trend in society.
Rebecca Minkoff Interview